Network Marketing Tips and Strategies

How to Get the Newbie's Net Business on the Right Track by....

2009-08-01T11:01:00.000-07:00

List building is an extremely good way to generate traffic to your website and should be a major part of your internet marketing campaign as you have the opportunity to gain the trust of your target audience who has already taken a leap of faith to opt-in to your list. However, building a list is not as easy as it sounds if you don’t have the right system in place. Generating website traffic can be quite a task especially when you’re just starting out as a newbie. But with a little persistence and study, you can learn to build a list of high quality people just like the pros. Basically, it boils down to simply collecting names and email addresses of people who are interested in what you have to offer. They must agree to subscribe to or receive a free newsletter, strategies, tips, e-book, email course, video, service, etc., that you email to them at regular intervals via an autoresponder system. Remember, list building is all about quality first & quantity second.

Quality list building also involves creating a website or blog that provides information on a particular niche, either free and/or paid, in exchange for someone's name, email address and possibly other information. Normally asking for more information than their name and email address will result in less people joining your list. People just don’t like to give a lot of information these days when filling out a capture box. One of the best tools you can use to quickly convert visitors into subscribers is a well, designed and tested Squeeze Page. It is all about opt-in conversion rates and the value of each subscriber over the life of the relationship, which can be for many, many years in the future.

Remember - list building is one of the most important skills you will need to learn for internet marketing success and is something you simply can’t afford to ignore …. especially for the newbie, because this is where the money is. It seems that every new marketer in the world, wants to do anything, except build their list of names. Why, because they really don’t know about that form of marketing yet. They are told by their affiliate program leaders; that all they need to do to be successful in online marketing, is to get a list of family and friends and get them to join their program. Well, it’s a lot easier said than done! Plus, most family and friends are negative to the idea and will steal your dream at the drop of the hat. Then, the newbie gets discouraged and quits. But on the other hand, if someone can get them on the proper path to building a quality list of names, then their whole concept and attitude about building an online business will change dramatically. And hopefully, they will start to have some success. There is nothing more exciting than marketing to your own “in-house list,” as it is easier, more cost-effective and more productive than cold marketing to the masses. And remember…. the more “free stuff and excellent content” you can provide your list, both via autoresponder and website/blog, will eventually bring more rewards than you ever dreamed of attaining ….”under promise and over deliver” should be your motto! I hope this article was helpful and good luck to you in all future endeavors.

See you at the top!

Positive Thinking is the Fuel that Propels Marketing Success

2009-07-30T19:53:00.000-07:00

Successful sales and marketing requires persistence, continuous improvement, and the expectation of a positive outcome. If one doesn’t approach every aspect of marketing with enthusiasm, creativity, and a positive mental attitude, then it’s like embarking on schooner race with no wind in your sails. You’ll have no momentum or direction, and the competition is guaranteed to overtake you.

Attitude has an insidious way of infiltrating everything we do; and it can lift us up to great heights or pull us down to the depths of failure. It can energize us to do and say all the right things at the right time, or it can undermine our motivation and cause us to sabotage our own best laid plans.

The bottom line is this: either we own our attitude or our attitude owns us. Every now and then, it’s necessary to make a conscious decision to take charge of our thoughts, attitudes, and habits. An unfocused effort, whether it involves marketing or any other aspect of business, is sure to produce inferior results.

Allowing negative thoughts to infect your mind creates a cascading effect of self-defeating behavior. In direct sales, one needs to have a winning attitude and a magnetic personality to influence and persuade prospects to become customers. That’s only the tip of the iceberg, though, because a successful salesperson also needs to have the finesse and people skills to win back lost customers, negotiate the best deal, ask for and get sales referrals, inspire teamwork, and have the energy and optimism to overcome setbacks and keep moving forward in the face of temporary failure. Without a positive mental attitude, none of that is going to happen.

Cultivating a positive attitude also feeds the creativity and optimism necessary for nearly every other aspect of marketing ranging from sending out press releases and sales letters to placing ads or launching a web site. If you don’t believe it’s going to work, either you’re not going to try at all—or your efforts will be weakened and half-hearted. In both cases, you’re doomed to failure before you even get out of the starting gate.

On the other hand, if you make up your mind to be an ‘eternal optimist’, you’ll be willing to take calculated risks and put your best foot forward. Getting there may involve an integrated program of reading motivational books, listening to self-improvement CDs, making a concerted effort to identify and avoid (or filter out) a lot of the negativity in your environment, and establishing daily habits that will tend to attract beneficial people and circumstances into your life.

Being an entrepreneur and running your own business is an intrinsically risky endeavor. If an expensive marketing campaign falls flat or a major client signs on with the competition, you might find yourself scrambling to make up for the loss. A positive state of mind not only helps you be creative, resourceful, and energized, but it also enhances your ability to anticipate, adapt, and regroup.

While many aspects of marketing are considered a gamble by anyone’s estimation, the best way to hedge your bets is by adopting a focused, optimistic, and positive mental attitude. Remember....the glass should always be "half full" as opposed to "half empty."

2009-07-30T18:52:00.000-07:00

Monetize Your Website and Go on Vacation

2009-07-29T15:21:00.000-07:00

Have you left your website as it was created and think that things would improve? Or why did you actually build a website in the first place? I believe that having a web presence is not the only reason why we own a website. The world has changed so much that it demands knowledge to make money even with your website.

Easy ways to monetize your website.

1). Display Relevant ads on Your Website.

I strongly recommend this monetization way. It is very easy and only relevant ads that are related to your website will be displayed. Example of PPC to use on your website includes Bucaj, Google Adsense and the likes. Once there is a click on those ads, you will earn. Even a newbie online can create an income channel through this means.

2). Sell Products on Your Websites.

You can sell other people's products like books, cds, tapes, e-books and other digital materials on your website. Just like yahoo and msn. They give the world free emails but displays and sells other people's products and services on their homepage.

3). Refer Others to a Website and Get Paid.

This is very easy because it is free to begin. All you need do is to join as many websites that needs people. Login, generate a referral link and banners and display them on your website. When a visitor clicks on those link/banner and registers, you will earn a certain percent of what they earn. Imagine if you refer an active webmaster of user and he puts extra effort to earn money every month, you will always earn through him even though he may be unaware. It could also be referred to as pay per lead.

4). Advertise Other Peoples Website(s)

If you website is sophisticated and highly trafficked, why not try advertising other people's website and charge them for it. Just make sure you charge a token for the service you render web owners and webmasters. You do not have to make millions from one person, but when you have over 200 advertisers, that is real recurring income that would come to you.

These four ways are the most reliable and cost effective means of monetizing your website. If you stick to one of them and put in the time required, you will become the next internet millionaire in The Forbes Magazine .

Monetize your website today and tomorrow you can go on vacation.

Make it a great day!

Autoresponders - Can't Live Without Them and Survive!

2009-07-29T13:37:00.000-07:00

Counter intuitive as it may sound, many top Internet marketers profit handsomely by giving things away for free. CDs, DVDs, e-books, videos - you name it - whatever it takes to get the proverbial "foot in the door." Done properly, offering high-quality "freebies" is an excellent way to grow your list and set up successful sales campaigns down the road. So, why not offer something of value to web surfers today with the help of your autoresponder?

In particular, autoresponders are ideally suited for delivering free electronic courses (e-courses) to eager subscribers craving specialized information. E-courses allow you to demonstrate your knowledge, trustworthiness, and friendliness to people without blasting them with blatant sales pitches. Thousands of web surfers looking for help sign up for courses every day, so consider setting up a niche-specific course to establish your expert credentials.

E-course autoresponders operate similarly to other message sequences you currently send to subscribers. Each "lesson" is released at a specific time; you should be able to judge optimum lesson quantity and frequency with practice, and customize each aspect of the e-course to encourage desirable future results.

Unlike traditional academic courses and live webinars, you won't be able to interact directly with list subscribers, although you should encourage immediate feedback from them. Once you finish writing the course material, segment it into manageable lessons, and schedule its release. The autoresponder automates the entire process.

E-mail courses are effective, because they blend information with salesmanship. For example, if you sell battery-powered lawn mowers, your e-course autoresponder should prove why they are superior to gas-powered mowers. Alternatively, you could write a course about lawn care and maintenance with "green" mowers. After following your lessons, all conclusions drawn should favor your product or service. Your credibility has been established, and subscribers are less sales resistant, because they have received "free" valuable information from you.

With careful planning, you can create expert courses of varying lengths for in any niche. For example:

Short courses: 3-5 lessons.
Two-week course; delivered every alternate day: 7 lessons.
Ten-day course; daily lessons: 10 lessons.
30-day course delivered every second day: 15 lessons.
Let us not forget - publish a bi-weekly or monthly newsletter.

Barring unique circumstances, do not deliver more than one lesson daily, so that subscribers can focus and digest each lesson and anticipate what comes next.

Before launching your opt-in page and releasing your autoresponder address to the public, test the lesson sequence on yourself and make necessary adjustments. Edit your messages! Even the slightest spelling and grammatical errors could increase your unsubscribe rates and weaken your sales performances. Put yourself in your subscribers' shoes and ask, "Would I buy from this person?" Always look and be professional.

While text-based e-courses are still the norm for new marketers, more established types are increasingly preparing audio-visual course material for complimentary consumption. As production costs plummet and equipment become more accessible, expect to find more and more free video courses on your favorite subject.

If you are not using an autoresponder already, you may be losing up to 380% of potential sales. Research shows that autoresponders increase your exposure to your prospects and this increased contact leads to higher sales.

Remember if you're not using an autoresponder and gaining these sales, your competitors will!

Imagine.... going to bed and waking up in the morning to find that you made sales while you
slept - all because of your autoresponder!